2. Two Top All-Stars Missing from Postseason
The NBA is a league that is driven by stars.
Whereas the NFL is driven by the brand itself rather than by players such as Peyton Manning or Tom Brady, the NBA is the exact opposite. Guys like LeBron, Kevin Durant and Dwyane Wade are what helps the league establish itself as a global presence.
Because the Heat won’t be seen on a basketball court during this year’s postseason, two top players in Wade and Bosh won’t be playing in the playoffs in 2015.
Wade has been one of the top players in the league since being drafted in 2003. His jersey was the best seller for two years from 2005 until 2007. He’s a former Finals MVP and is an 11-time NBA All-Star.
The same holds true for Bosh who is a 10-time All-Star.
Having players with those kinds of resumes missing from the big dance only hurts the entertainment value of the product.
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