Report: Goran Dragic will model for Jimmy Butler’s Big Face Coffee, won’t get paid a ‘damn thing’

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Miami Heat veteran Jimmy Butler indicated during an appearance on ESPN that his fledgling business, Big Face Coffee, will have an unpaid model for the product.

That model will be none other than teammate Goran Dragic.

“Goran is going to be our first model for Big Face Coffee,” Butler said.

ESPN’s Rachel Nichols then asked if Dragic would have to walk a runway to show off the merchandise.

“Yeah, yeah, yeah, we’re not paying him a damn thing either,” he said. “But he’s going to walk it for free, and he’s going to love doing it.”

Butler’s company first gained prominence within the NBA bubble. He took advantage of the enclosed surroundings by offering his coffee at $20 per cup.

Over the lengthy span of time the Heat spent within the bubble, an effort to compete with Butler’s business developed. Beyond that, Butler filed three trademarks connected to the company.

Butler even apparently offered teammate Bam Adebayo the opportunity to make an investment of $2.5 million in the business. That offer came prior to Adebayo’s massive contract extension.

With regard to Dragic’s involvement, it’s uncertain what exactly will be involved. It also seems likely that Dragic may want to negotiate the alleged unpaid opportunity.

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Brad Sullivan is a freelance writer for, having been an avid fan of NBA basketball for more than four decades. During that time, he's watched the Heat evolve from gestation period to expansion team all the way to three-time NBA champions. He'll follow their quest toward again reaching those lofty heights, and do so by offering some perspective along the way.