Miami Heat News: Jimmy Butler Files 3 Trademarks for His Big Face Coffee Business

2 Min Read

While the on-court focus of the Miami Heat’s Jimmy Butler remains on advancing to the NBA Finals, he’s also taken the time to register three trademarks for his burgeoning “Big Face Coffee” business.

Butler made news within the NBA bubble by selling coffee made from the French press coffee machine he brought with him to Orlando, Fla. Purchasing that coffee comes at a steep price, with Butler charging $20 per cup.

The lack of any competition when it came to coffee options served as the reason for Butler’s high-priced java, with the veteran citing the economic model of supply and demand to explain his pricing.

The 31-year-old Butler has previously indicated that he plans on opening up a coffee shop when he retires from basketball. Whether or not that occurs doesn’t figure to be answered for years, considering that he’s in currently in the prime of his career.

However, the different trademarks will allow him to sell coffee-related merchandise, such as clothing, hats and other items, which should help enrich his financial bottom line.

Butler’s main focus is on Game 2 of the Eastern Conference Finals against the Boston Celtics on Thursday night, with the Heat having won a thrilling Game 1 matchup in overtime.

A clutch 3-pointer by Butler helped send that game into an extra session, play which would help enhance any brand.

Tipoff for Game 2 is set for 7 p.m. EST.

Share This Article
Brad Sullivan is a freelance writer for, having been an avid fan of NBA basketball for more than four decades. During that time, he's watched the Heat evolve from gestation period to expansion team all the way to three-time NBA champions. He'll follow their quest toward again reaching those lofty heights, and do so by offering some perspective along the way.