- Dwyane Wade honored that Kobe Bryant paid him one-of-a-kind compliment in his book
- Jimmy Butler on why Miami Heat’s defense has been elite: ‘We got rid of Derrick Jones Jr.’
- Report: Kendrick Nunn partners with NBPA to help single fathers in Chicago
- Report: Victor Oladipo to seek specialist’s evaluation regarding timetable for knee injury
- Erik Spoelstra declines to answer whether Victor Oladipo will play for Miami Heat again this season
- Dewayne Dedmon offers fantastic response when asked what he’s willing to do for Miami Heat
- Report: Victor Oladipo increasingly unlikely to receive ‘anything near’ maximum deal this offseason
- Kendrick Nunn shows he’s been fully vaccinated and exclaims COVID-19 ‘can kiss my a–‘
- Gabrielle Union dedicates lengthy, heartfelt tribute to DMX
- Report: Victor Oladipo will not travel with Miami Heat on upcoming road trip
Miami Heat News: Jimmy Butler Files 3 Trademarks for His Big Face Coffee Business
- Updated: September 17, 2020
Jimmy Butler has filed 3 new trademarks for the coffee business that he launched from his hotel room in the NBA bubble.
— Josh Gerben (@JoshGerben) September 17, 2020
Butler made news within the NBA bubble by selling coffee made from the French press coffee machine he brought with him to Orlando, Fla. Purchasing that coffee comes at a steep price, with Butler charging $20 per cup.
The lack of any competition when it came to coffee options served as the reason for Butler’s high-priced java, with the veteran citing the economic model of supply and demand to explain his pricing.
The 31-year-old Butler has previously indicated that he plans on opening up a coffee shop when he retires from basketball. Whether or not that occurs doesn’t figure to be answered for years, considering that he’s in currently in the prime of his career.
However, the different trademarks will allow him to sell coffee-related merchandise, such as clothing, hats and other items, which should help enrich his financial bottom line.
Butler’s main focus is on Game 2 of the Eastern Conference Finals against the Boston Celtics on Thursday night, with the Heat having won a thrilling Game 1 matchup in overtime.
A clutch 3-pointer by Butler helped send that game into an extra session, play which would help enhance any brand.
Tipoff for Game 2 is set for 7 p.m. EST.