- Dwyane Wade and Gabrielle Union unveil new company
- Damian Lillard and Bradley Beal both seen liking posts about Bam Adebayo joining them on Team USA
- Chris Bosh offers sagely advice to Bam Adebayo on why he struggled this season and how he can improve
- Report: Ben Simmons’ frustration with Jimmy Butler on Philadelphia 76ers played role in his departure to Miami Heat
- Report: Bam Adebayo commits to join Team USA roster for Summer Olympics in Tokyo
- Report: Bam Adebayo expected to go into ‘overdrive’ to improve jumper and post play this offseason
- Dwyane Wade receives touching Father’s Day tribute from his son Zaire
- Duncan Robinson makes it clear that he would ‘love’ to come back to Miami Heat
- Dwyane Wade’s ecstatic reaction to Paul George and Clippers advancing to Western Conference Finals
- Dwyane Wade’s high-road response to hater of his new show ‘The Cube’
Report: Luxury watch brand announces exciting new partnership with Miami Heat star Jimmy Butler
- Updated: May 14, 2021
Miami Heat star Jimmy Butler has been winning a lot on the court as of late.
As it turns out, he’s winning off of it as well. Butler recently announced his latest brand partnership, and it’s with one of the most popular luxury watch brands in the world.
“TAG Heuer announced on Friday that basketball superstar Jimmy Butler joins their team as a brand ambassador for North America,” Roberta Naas of Forbes reported.
Since joining the Heat, Butler has done a lot to expand his notoriety and business portfolio. Late last year, he signed a substantial deal to become the new face of Chinese brand Li-Ning.
As for his partnership with TAG Heuer, the brand offered a compelling reason why Butler was the obvious choice.
“According to TAG Heuer, Butler was the perfect match for the brand because of his passion for action, performance, mental strength and precision,” Naas wrote. “As such, he embodies the brand’s ‘Don’t’ crack under pressure’ motto.”
While Butler is surely celebrating the new partnership, there is little doubt that he is mostly concerned with leading his Heat teammates on another deep playoff run.
The Heat will take the court next on Saturday against the Milwaukee Bucks.
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